Succeeding with New Materials: a Comprehensive Guide for Assessing Market Potential

Omtale fra Nielsen Bookdata
New materials offer exciting potential for innovation and business success. But with more than 50,000 materials available already, how can you be sure that your development is viable? Commercialising a new material can take 15 years and considerable financial investment. Assessing the risks involved and establishing the project's viability is therefore of paramount importance. This workbook outlines a strategy for increasing the knowledge-base on which investment decisions are taken, and for guiding the research, development and commercialisation required to launch a new material successfully.

Table of contents
Stage 1: What's the idea? Stage 2: Will it work? Stage 3: How much will it cost? Stage 4: What will the consumer pay? Stage 5: Is there profit in it? Stage 6: How big is the market? Stage 7: Who will get the profit? Stage 8: Is it a good investment? Appendices: sources of material data; performance metrics and modelling; cost modelling; utility analysis and value functions; trade-off surfaces and value analysis; market size and timing; value capture; investment strategy.